Did you believe in hype??
Nowadays, the level of a specialist’s competence is determined by the number of likes, comments, and subscribers he/she has on social media.We’re living in a digitally connected and hyper-competitive world where consumers have so many outlets for research before they make a decision on how they engage with your brand.
Marketers and coaches call a social media presence a “personal brand”. This phrase is has become hackneyed over the years that it makes me yawn, sneeze, and vomit at the same time. But I don’t have a better one. The way you look on social media is your “personal brand”, and how strong your “personal brand” is determines the number of your customers, amount of money, future success.
There is no denying the fact that Digital Marketing is Trending! Digital Marketing is comparatively an exploring domain and this blog discusses the growing popularity of digital marketing and why digital marketing creating interest in the market.
WHY IS DIGITAL MARKETING CREATING HYPE IN THE MARKET?
It is not at all surprising to know that we have ventured into a Digitalization world where every member of the new world is surrounded by social media and technology. As such, digital marketing ease with effective communication. Across the different channels there are various reasons to achieve business and marketing goals.
YOU MAY EXPLORE THE CAREER PROFILES IN DIGITAL MARKETING SUCH AS:
० Content Marketing Manager
० Inbound Marketing Manager
० Social Media Marketers
० Search Engine Marketers
० SEO Executives
० Digital Marketing Manager
० Head Marketing & Sales
० Conversion Rate Optimizer
Don’t believe me? Then check the hypothesis for yourself. Would you hire a designer who has seven Instagram followers and no portfolio? Would you get plastic surgery from a surgeon who doesn’t have hundreds of happy reviews on Facebook? Would you buy an expensive course from a business coach who likes his own photos because no one else does (except his mom)?
The answer is no. You have a clear model: a person’s level of expertise is related to their social media recognition.The more followers, likes, and comments a person has, the cooler the specialist is. There is a “community” around him (another hackneyed term that makes me yawn, sneeze, and vomit at the same time), he creates content, he has a portfolio (read, “experience”) and reviews (read, “other people have tried and did not die”). You have several instincts at once: gregarious, hierarchical, social confirmation effect. And an empty account for a modern specialist makes you think that he started his career yesterday.We’re living in a digitally connected and hyper-competitive world where consumers have so many outlets for research before they make a decision on how they engage with your brand.The Internet continues to change the game, providing us access to online shopping to a proliferation of digital communication channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram and now the move towards everything being Internet enabled from wearable devices, Wi-Fi built into cars, home appliances and we’re just at the starting point.
So how can you improve the customer experience and engagements in the new digital world?
Welcome to Big Data analytics or what marketers like to say — insights!! This is where I feel Marketing and IT teams can come together to make an impact.
From the Marketing Point of View As marketers our core job is to know the audiences who buy our products and services; demographics, geographic, lifestyle, what offers to present, which communication channels are best to reach them, acquisition vs. retention strategy all while trying to lower our cost per acquisition and increasing ROI.Bringing data together from multiple sources into a single customer profile — being able to track what audiences do online, products they buy in-store vs. online, offers, social media interactions and mobile apps. Gaining more in-depth behavioral insights to add to demographics and lifestyle segmentation will give a more complete view of the client which plays a huge role in mapping the customer journey.Building and maintaining a Customer Journey Map — pulling data from multiple online and offline sources to understand which steps customers take to buy your product or service. Multiple departments can take advantage of this activity to better optimize the steps and process on how the customer engages with the brand and their overall experience.Multichannel strategy — customers are everywhere online and offline, a multichannel approach is a must to drive brand awareness and customer retention, but with so many channels (Facebook, Twitter, Instagram, Websites, In-store, Mobile Apps, etc) which ones are right for your business? Which are performing the best and this could very well change depending on your target audience segmentation — Generation X, Y and Z have all different channel experiences.
The good news is…
Solutions such as flash storage have caught up to server performance and at a price point most companies can afford. Server-side flash from the new hyper converged infrastructure platforms are an interesting solution as well to consider. Not only do they provide high-performance, they can scale quickly as your data requirements grow one node at a time vs. over-provisioning.
Marketing and IT are at a great stage, why not take advantage of the opportunity and drive the customer experience and engagement to new heights — let’s change the game! It’s not euro or dollars but likes and subscriptions that are our new currency. So pawn heirlooms, sell grandma’s apartment, take out all the loans you can, and invest in your … what’s it called? Oh! Personal brand!
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Thank you!!!
